I understand that Kenneth didn't mean anything harmful by his tweet. He could have easily accomplished the same thing by tweeting his support for the people of Cairo, and not saying anything at all about his product line. His support for the people would have captured public attention, as well as the media play. This would then bring awareness to what he was trying to sell.
A simple policy could easily be followed for situations like this in the future. If you want to acknowledge of political or worldly event, do not attach anything sales related to it. Simply speak like normal people do, but don't sound like you are trying to gain something from it.
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