Ketchum broke the cardinal rule about public relations... always tell the truth! They should not have allowed ConAgra to proceed with such a crazy plan to fool people into doing something they clearly did not want to do in the first place. Media people do not like it when they are lied to, so they should have known that this was going to blow up in their faces. They should have expected such a negative reaction.
I do not think there was a problem with inviting these bloggers to the restaurant for a dinner and tasting. With that said, they should invited bloggers and writers who actually cover the food being served, as opposed to ones who write about something completely different. If ConAgra had invited writers and bloggers who actually write consistently about the food being served, they would have been more likely to enjoy it and therefore promote it through their media platforms.
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